Marketing 488 / 686
Fall 2009
Oath of Integrity
I promise to act with the utmost integrity in balancing the ethics of societal well-being, individual rights, tenets of justice, and principles of care in my efforts to manage the resources of the enterprises I endeavor to serve.
I understand that integrity is defined as the quality of being whole and undivided in my thoughts and in my actions. It requires that I act in a state of being consistently of sound moral principles such that:
- I promise to act with honesty.
- I promise to be helpful to stakeholders when called upon.
- I promise to act with competence throughout my career.
- I promise to be fair to people and to treat them with respect.
- I promise to uphold the principles of honour and promise-keeping.
- I will foster an attitude of action orientation whenever possible.
- I will strive to create sustainable organizational, environmental, social, and technological prosperity balancing both short and long term interests.
- I make this oath freely and sincerely, and upon my honour.