Gerald Häubl     
 

 
Canada Research Chair in Behavioral Science
 and Professor of Marketing

 

School of Business
University of Alberta
Edmonton, AB
Canada T6G 2R6
Voice: (780) 492-6886
E-mail:
gerald.haeubl@ualberta.ca



Research Interests

Consumer Decision Making

Construction of Preference and Value

Search Behavior

Decision Assistance for Consumers

Personalized Customer Interfaces

Bidding Behavior in Auctions

 

Selected Publications (See more and/or request full-text versions)

Parsimonious Structural Equation Models for Repeated Measures Data, With Application to the Study of Consumer Preferences (with Terry Elrod and Steven Tipps) [2012, Psychometrika, 77, 2, 358-387]

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations (with Benedict Dellaert) [2012, Journal of Marketing Research, 49, 2, 277-288]

What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information (with Xin Ge and Terry Elrod) [2012, Journal of Consumer Research, 38, 6, 1004-1021]

Freedom of Choice, Ease of Use, and the Formation of Interface Preferences (with Kyle Murray) [2011, MIS Quarterly, 35, 4, 955-976]

The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity (with Keri Kettle) [2011, Journal of Consumer Research, 38, 3, 474-489]

Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting (with Murat Usta) [2011, Journal of Marketing Research, 48, 2, 403-412]

Optimal Reverse-Pricing Mechanisms (with Martin Spann and Robert Zeithammer) [2010, Marketing Science, 29, 6, 1058-1070]

To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions (with Peter Popkowski Leszczyc) [2010, Journal of Marketing, 74, 4, 110-124]

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search (with Benedict Dellaert and Bas Donkers) [2010, Marketing Science, 29, 3, 438-455]

Motivation by Anticipation: Expecting Rapid Feedback Enhances Performance (with Keri Kettle) [2010, Psychological Science, 21, 4, 545-547]

Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice (with Kyle Murray) [2007, Journal of Consumer Research, 34, 1, 77-88]

Aspects of Endowment: A Query Theory of Value Construction (with Eric Johnson and Anat Keinan) [2007, Journal of Experimental Psychology: Learning, Memory, and Cognition, 33, 3, 461-474]

Double Agents: Assessing the Role of Electronic Product-Recommendation Systems (with Kyle Murray) [2006, Sloan Management Review, 47, 3, 8-12]

Automatic Construction of Personalized Customer Interfaces (with Bob Price, Russ Greiner, and Alden Flatt) [2006, International Conference on Intelligent User Interfaces (IUI-06), 250-256]

Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents (with Kyle Murray) [2003, Journal of Consumer Psychology, 13, 1, 75-91]

Information Availability and Consumer Preference: Can Online Retailers Benefit from Providing Access to Competitor Price Information? (with Valerie Trifts) [2003, Journal of Consumer Psychology, 13, 2, 149-159]

A Human Capital Perspective of Skill Acquisition and Interface Loyalty (with Kyle Murray) [2003, Communications of the Association for Computing Machinery, 46, 12, 272-278]

Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (with Valerie Trifts) [2000, Marketing Science, 19, 1, 4-21]

 

Research Lab

Institute for Online Consumer Studies (iocs.org)

 

Teaching

BUS 716: Computer-Based Experiments for Behavioral Research (PhD Seminar)