Contact Information

School of Business
University of Alberta
Edmonton, AB
Canada T6G 2R6
Voice: (780) 492-3954
E-mail: paul.messinger@ualberta.ca

Research Interests

New Retail and Internet Formats

Service Science

Virtual Worlds and Second Life

Power in Distribution Channels

Dynamic Competitive Strategy

Survey-Based Market Research

Retail Channels and Pricing

“Multi-Component Systems Pricing: Rational Inattention and Downward Rigidities,” Journal of Marketing,
Sourav Ray, Charles Wood, and Paul R. Messinger, forthcoming (scheduled for September 2012).
“Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims,”
Journal of Product & Brand Management (2010) Sungchul Choi, Xin Ge, and Paul R. Messinger, 19 (7) 477–486.
“Influence of Soldout Products on Consumers’ Choice.” Journal of Retailing (2009)
Xin Ge, Paul R. Messinger, and Jin Li, 85 (3) 274–287,
“Optimal Management of Fringe Entry Over Time.” Journal of Economic Dynamics and Control (2003),
Gila Fruchter and Paul R. Messinger, 28, 3 (December), 445-466.
“Information and Channel Profits.” Journal of Retailing, 1997, Vol. 73, No. 4, 487-499 (with W. Chu).
"A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, Vol. 16, No. 1, 1997 (with Chakravarthi Narasimhan)
"Has Power Shifted in the Grocery Channel?", Marketing Science, Vol. 14, No. 2, 1995, (with Chakravarthi Narasimhan)
"A Nonparametric Test of Attribute Interaction in Consumer Utility Using Graded Comparisons," Journal of Business Research, 1992

Service Science

“A Multi-Stakeholder View of Municipal Service Delivery and Social Media,” Journal of Human Factors and Ergonomics in Manufacturing and Service Industries, Paul R. Messinger, forthcoming (2012) in Special Issue on Service Science.
“A Tale of Two Pricing Systems for Services,” Information System and e-Business Management Journal (2010), Kelly Lyons, Paul R. Messinger, Run H. Niu, Eleni Stroulia, E. Springer Berlin / Heidelberg, 24 pages. doi:10.1007/s10257-010-0151-3 (online first).

Special Issue: e-Service: Conceptual Frameworks, Canadian Journal of Administrative Sciences,
     Volume 26 Issue 4 , Pages 261 - 349 (December 2009), Issue Edited by Paul R. Messinger, Dennis Galletta
    Special Issue: e-Service: Empirical Tools and Analyses, Canadian Journal of Administrative Sciences,
    Volume 27 Issue 1 (March 2010), Issue Edited by Paul R. Messinger, Dennis Galletta,
    Special Issue Editorial: Conceptual Frameworks for e-Service" (2009), Canadian Journal of Administrative Sciences,
    Paul R. Messinger and Dennis Galletta, 26, 4, 265-266.

“Special Issue Editorial: Measurement Tools for e-Service and Industry Applications,” (2010), Canadian Journal of Administrative Sciences, Paul R. Messinger and Dennis Galletta, 27, 1, 3-4.
“Seven Challenges to Combining Human and Automated Service,” Paul R. Messinger, Jin Li, Eleni Stroulia, Dennis Galletta, Xin Ge, and Sungchul Choi, Canadian Journal of Administrative Sciences, 26, 4, 267-285.
“The Impact of E-information on Residential Real Estate Services: Transactions Costs, Social Embeddedness, and Market Conditions” (2010), Canadian Journal of Administrative Sciences, Jane Lee Saber and Paul R. Messinger, 27, 1, 53-67.
“A Systems Approach to Hybrid Service: Authors’ Response to Commentary” (2010), Canadian Journal of Administrative Sciences, Paul R. Messinger, Jin Li, Eleni Stroulia, Dennis Galletta, Xin Ge, and Sungchul Choi, 27, 1, 85–89
“Business Models in Emerging Online Services” (2009), Kelly Lyons, Corrie Playford, Paul R. Messinger, Run H. Niu, Eleni Stroulia, Value Creation in E-Business Management, Matthew L. Nelson, Michael J. Shaw, and Troy J. Strader (Eds.) (Springer-Verlag: Berlin Heidelberg), pp. 44 - 55. Also published in Proceedings of the Fifteenth Americas Conference on Information Systems, San Francisco, California August 6th-9th.
"Business Challenges of Offshore Software Development," Brendan Tansey, Paul R. Messinger, Eleni Stroulia, University of Alberta Working Paper.

Virtual Worlds Research Lab

“Virtual Worlds — Past, Present, and Future: New Directions in Social Computing.” Decision Support Systems, 2009, 47, 204-228, Paul R. Messinger, Eleni Stroulia, Kelly Lyons, Michael Bone, Annie Niu, and Kristen Smirnov, and Stephen Perelgut.
“On the Relationship between My Avatar and Myself” (Nov 2008), Paul R. Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, and Michael Bone, Journal of Virtual Worlds Research, Volume 1, Number 2 ISSN: 1941-8477] forthcoming November 2008.
“A Typology of Virtual Worlds: Historical Overview and Future Directions” (July 2008), Journal of Virtual Worlds Research, Volume 1, Number 1 [ISSN: 1941-8477]; Paul R. Messinger; Eleni Stroulia; Kelly Lyons.
"Future of the Market Research Profession,” Paul R. Messinger and Xin Ge, in Working Through Synthetic Worlds, edited by C.A.P. Smith, Kenneth W. Kisiel, and Jeffrey G. Morrison (Ashgate Publishing Company: Burlington, VT, USA), 15-44.
"Advertising in Virtual Worlds: Facilitating a Hierarchy of Engagement,” Paul R. Messinger and Xin Ge in Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns; edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns (IGI Global, Hershey, PN), pp. 73 – 108. .
"Facilitating a Hierarchy of Engagement: Corporate Education in Virtual Worlds,” Paul R. Messinger, Xin Ge, Glen Mayhew, Run Niu, and Eleni Stroulia (2009), in Handbook of Research on Virtual Environments for Corporate Education: Employee Learning and Solutions, edited by William Jones ( IGI Global: Hershey, PN), pp. 194 – 217.
“Designing a Survey Tool for Virtual Worlds: An Experience Report,” Paul R. Messinger, Eleni Stroulia, Kelly Lyons, Michael Bone, Kristen Smirnov, and Stephen Perelgut, Working Paper.
"The Real-Life Implications of Virtual Words," (2009) Social Sciences and Humanities Research Council of Canada Newsletter.
“CB as I See It: My Avatar and Myself” (2009), Paul R. Messinger in Consumer Behaviour: Buying Having, and Being; Fifth Canadian Edition, by Judy Zaichkowsky and Rosemary Polegato (Pearson Education, Inc.) (2 pages). A description of the above research on virtual worlds for this undergraduate textbook on Consumer Behavior.

New Media Blog

"Riding the web to the White House," Paul R. Messinger and Kristen Smirnov, Edmonton Journal, 22 Jan 2009
"Hollywood warms to Internet Movie Distribution," Paul Messinger and Keri Kettle, Edmonton Journal, 10 April 2006

University and Community Service

· Founding Director, University of Alberta School of Retailing and Director, CIRAS (Canadian Institute of Retailing and Services) 2000-6.

· Representative of the Society for Marketing Sciences on the general Subdivisions Council of the Institute for Operations Research and the Management Sciences, 2006-Present.

· Editorial Board, Marketing Science, 1996-present.

· President, Beth Tzedek Congregation, 2009 - 2011.

· Treasurer, Visual Arts Association of Alberta, 2004 - 2009.

· Adjudication Committee, Individual Research Grants Program, Social Science and Humanities Council of Canada, Committee 21 (Business, Administrative Sciences), 2004-2005, 2005-2006.

· Treasurer, INFORMS Society for Marketing Science, 2002-2004.

· Coordinator of the Marketing PhD Program 1999 - 2003.

Teaching

MARK 468: Retail Management
MARK 740: Ph.D. Marketing Models
COMM 640: Marketing Management
Coached undergraduate team of Andrew Purschke, Lacey Suen, Sid Tetz, Alecia Langlois, and Steffen Janzen for the Manitoba International Marketing Competition held Jan. 6-10 in Winnipeg against 15 schools from nine countries.
Our team won the Spirit Award!
The Marketing Paradigm, South-Western Publishing Co., 1995

Paper Awards

Best Track Paper, Marketing Strategy & Management Track, American Marketing Association 2010 Summer Marketing Educator's Conference, "Leaving the Tier: Asymmetric Pricing Patterns in Online High Tech Shops," Charles A. Wood, Sourav Ray, Paul Messinger
Nominated for Best Paper, Wood, C. A., Ray, S., Messinger, P."Analyzing Information Intermediaries in Electronic Brokerage," Hawaii International Conference on Systems Science (HICSS), Honolulu, HA, January 2010.
Outstanding Research Paper Award, for best paper published in International Journal of Business Strategy in 2007. “Competitive Pricing Behavior Among Channel Members: An Experimental Approach,” Sungchul Choi and Paul Messinger, International Journal of Business Strategy, 7, 2, 2007.
Nominated for Best Conference Paper at American Association for Artificial Intelligence (AAAI) 2005. “Optimal Recommendation Sets: Covering Uncertainty over User Preferences,” Bob Price and Paul Messinger. April 2005. “Proceedings of the Twentieth National Conference on Artificial Intelligence and the Seventeen Innovative Applications of Artificial Intelligence Conference (AAAI Press: Menlo Park, California) pp. 541- 548.
Finalist for the John D.C. Little Award for Best Marketing Paper in 1997 in Marketing Science or Management Science. “A Model of Retail Formats based on Consumers’ Economizing on Shopping Time,” Paul R. Messinger and Chakravarthi Narasimhan, Marketing Science, 1997, Vol. 16, No. 1, 1-23.

Personal Interests

Camping, folk and ballroom dancing, piano, and visual arts. Speak French.