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Paul R. Messinger     
  

 
Associate Professor of Marketing and

Principal Investigator of Web Interaction Research Alliance

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aka Dare Sands in VWs

 

 

 

 

 

 

 

 

 

 

 

 

 

 Contact Information

School of Business
University of Alberta
Edmonton, AB
Canada T6G 2R6
Voice: (780) 492-3954
E-mail: paul.messinger@ualberta.ca

 Research Interests

  • Virtual Worlds and Second Life

  • Internet and New Retail Formats

  • Power in Distribution Channels

  • Dynamic Competitive Strategy

  • Survey-Based Market Research

  • Strategy and Industrial Organization                               

    •  Virtual Worlds Research Lab

    • “New Directions for Social Computing in Virtual Worlds: Applications for Business and Social Sciences.” Decision Support Systems, 2009, 47, 204-228, Paul R. Messinger, Eleni Stroulia, Kelly Lyons, Michael Bone, Annie Niu, and Kristen Smirnov, and Stephen Perelgut. 
    • “On the Relationship between My Avatar and Myself” (Nov 2008), Paul R. Messinger, Xin Ge, Eleni Stroulia, Kelly Lyons, Kristen Smirnov, and Michael Bone, Journal of Virtual Worlds Research, Volume 1, Number 2 ISSN: 1941-8477] forthcoming November 2008.  
    • “A Typology of Virtual Worlds: Historical Overview and Future Directions” (July 2008), Journal of Virtual Worlds Research, Volume 1, Number 1 [ISSN: 1941-8477]; Paul R. Messinger; Eleni Stroulia; Kelly Lyons. 
    • "Future of the Market Research Profession,” Paul R. Messinger and Xin Ge, in Working Through Synthetic Worlds, edited by C.A.P. Smith, Kenneth W. Kisiel, and Jeffrey G. Morrison (Ashgate Publishing Company: Burlington, VT, USA), 15-44. 
    • "Advertising in Virtual Worlds: Facilitating a Hierarchy of Engagement,” Paul R. Messinger and Xin Ge in Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, edited by Matthew S. Eastin, Terry Daugherty, and Neal M. Burns; in press.
    • "Facilitating a Hierarchy of Engagement: Corporate Education in Virtual Worlds,” Paul R. Messinger, Xin Ge, Glen Mayhew, Run Niu, and Eleni Stroulia (2009),  in Handbook of Research on Virtual Environments for Corporate Education: Employee Learning and Solutions, edited by William Jones, in press.
    • “Designing a Survey Tool for Virtual Worlds: An Experience Report,” Paul R. Messinger, Eleni Stroulia, Kelly Lyons, Michael Bone, Kristen Smirnov, and Stephen Perelgut, Working Paper. 
    • "The Real-Life Implications of Virtual Words," (2009) Social Sciences and Humanities Research Council of Canada Newsletter.

    • “CB as I See It: My Avatar and Myself” (2009), Paul R. Messinger in Consumer Behaviour: Buying Having, and Being; Fifth Canadian Edition, by Judy Zaichkowsky and Rosemary Polegato (Pearson Education, Inc.) (2 pages).  A description of the above research on virtual worlds for this undergraduate textbook on Consumer Behavior. 

     Service Science

    Special Issue on "e-Service: Conceptual Frameworks," Canadian Journal of Administrative Sciences
    Issue Edited by Paul R. Messinger, Dennis Galletta, Volume 26 Issue 4 (December 2009)
     "Special Issue Editorial: Conceptual Frameworks for e-Service," Paul R. Messinger and Dennis Galletta, 265-266.
    "    Seven Challenges to Combining Human and Automated Service," Paul R. Messinger, Jin Li, Eleni Stroulia, Dennis Galletta, Xin Ge, and Sungchul Choi, 267-285. 
    Other Papers in Special Issue
     

    • "Business Challenges of Offshore Software Development," Brendan Tansey, Paul R. Messinger, Eleni Stroulia, University of Alberta Working Paper.

    •  “Business Models in Emerging Online Services” (2009), Kelly Lyons, Corrie Playford, Paul R. Messinger, Run H. Niu, Eleni Stroulia, Proceedings of the Fifteenth Americas Conference on Information Systems, San Francisco, California August 6th-9th, forthcoming.

     Retail and Channels

    • "Influence of Soldout Products on Consumers’ Choice.” Journal of Retailing, 2009, 85 (3) 274–287, Xin Ge, Paul R. Messinger, and Jin Li. 

    • “Optimal Management of Fringe Entry Over Time.”  Journal of Economic Dynamics and Control, 2003, Vol. 28, Issue 3 (December), 445-466 (with G. Fruchter). 

    • “Information and Channel Profits.”  Journal of Retailing, 1997, Vol. 73, No. 4, 487-499 (with W. Chu).  

    • "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, Vol. 16, No. 1, 1997 (with Chakravarthi Narasimhan)
    • "Has Power Shifted in the Grocery Channel?", Marketing Science, Vol. 14, No. 2, 1995, (with Chakravarthi Narasimhan)
    • "A Nonparametric Test of Attribute Interaction in Consumer Utility Using Graded Comparisons," Journal of Business Research, 1992

     New Media Blog

     University and Community Service

    ·   President, Beth Tzedek Congregation, 2009 - Present.

    ·   Treasurer, Visual Arts Association of Alberta, 2004 - 2009.

    ·   Editorial Board, Marketing Science, 1996-present.

    ·   Founding Director, University of Alberta School of Retailing and Director, CIRAS (Canadian Institute of Retailing and Services) 2000-6. 

    ·   “Representative of the Society for Marketing Sciences on the general Subdivisions Council of the Institute for Operations    Research and the Management Sciences.     

    ·   Adjudication Committee, Individual Research Grants Program, Social Science and Humanities Council of Canada, Committee 21 (Business, Administrative Sciences), 2004-2005, 2005-2006.

    ·   Treasurer, INFORMS Society for Marketing Science, 2002-2004. 

    ·   Coordinator of the Marketing PhD Program  1999 - 2003. 

     Teaching

    • MARK 468: Retail Management

    • MARK 740: Ph.D. Marketing Models

    • COMM 640: Marketing Management

    • Coached undergraduate team of Andrew Purschke, Lacey Suen, Sid Tetz, Alecia Langlois, and Steffen Janzen for the Manitoba International Marketing Competition held Jan. 6-10 in Winnipeg against 15 schools from nine countries. 
      Our team won the Spirit Award!

    • The Marketing Paradigm, South-Western Publishing Co., 1995

     Paper Awards

    • Outstanding Research Paper Award, for best paper published in International Journal of Business Strategy in 2007.  “Competitive Pricing Behavior Among Channel Members: An Experimental Approach,” Sungchul Choi and Paul Messinger, International Journal of Business Strategy, 7, 2, 2007. 

    • Nominated for Best Conference Paper at American Association for Artificial Intelligence (AAAI) 2005.  “Optimal Recommendation Sets: Covering Uncertainty over User Preferences,” Bob Price and Paul Messinger.  April 2005. “Proceedings of the Twentieth National Conference on Artificial Intelligence and the Seventeen Innovative Applications of Artificial Intelligence Conference (AAAI Press: Menlo Park, California) pp. 541- 548. 

    • Finalist for the John D.C. Little Award for Best Marketing Paper in 1997 in Marketing Science or Management Science.  “A Model of Retail Formats based on Consumers’ Economizing on Shopping Time,” Paul R. Messinger and Chakravarthi Narasimhan, Marketing Science, 1997, Vol. 16, No. 1, 1-23. 

     Personal Interests

    • Camping, folk and ballroom dancing, piano, and visual arts.  Speak French.  

       

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