Kyle B. Murray is an Associate Professor of Marketing and the Director of the School of Retailing in the School of Business at the University of Alberta. Prior to joining the Alberta School of Business, he was an Assistant Professor at the Richard Ivey School of Business and a Visiting Professor at INSEAD (France). He holds a B.Sc. in Psychology and a Ph.D. in Marketing and Psychology from the University of Alberta.
Professor Murray's research focuses on
consumer judgment and decision making, with an
emphasis on how consumers make choices in
electronic environments. His work in this area
has been published in Acta Psychologica,
Communications of the Association for Computing
Machinery, Journal of Consumer Research, Journal
of Consumer Psychology, Journal of Interactive
Marketing, MIT Sloan Management Review, and
Organizational Behaviour and Human Decision
Processes. The results of his research have
also been featured in a number of book chapters
and
newspaper articles. As an educator Dr.
Murray has developed and taught undergraduate,
MBA, PhD and executive level courses in
marketing, consumer behaviour, retailing and
e-commerce. He has also consulted for a number
of organizations including the Canadian
Automobile Dealers Association, Canadian
Petroleum Institute, General Motors, Greater
Edmonton Foundation, Microsoft and Wolseley. Dr.
Murray sits on advisory boards for
Colloquy,
Leger Marketing and the
Edmonton Opera. He is also a Senior Research
Fellow at the
Institute for Online Consumer Studies.
Paul McElhone has spent more than twenty years helping companies define their
corporate image and understand the relationship between branding, core values,
and company culture. With a passion for detail and extensive retail management,
Paul has worked with regional, national, and international companies. As well,
he has delivered keynote addresses and workshops to businesses, the Chamber of
Commerce, educational institutions including the European School of Management
in Paris and Paul has delivered workshops for a group of retailers in Trinidad
Tobago.